Meet Bruce Crowley
Bruce Crowley
UK and Alpine Coach
Bruce has been coaching with Impulse for a number of years as he worked his way through his BASI instructor qualifications and can now be found working for us in the offseason in the UK and Landgraaf, as well as on glacier camps and the ISC in December. During the season, Bruce runs his own ski school in the 3 valleys, Alpine Pros.
Growing up I was a huge rugby fan and getting involved as a young player I was lucky enough to play at some of the highest levels, enabling me to travel around the world competing in New Zealand, Australia and Japan. At university I studied sports science and coaching, furthering my degree I then pursued a master’s in Strength and Conditioning.
Teaching was always a passion for me and I’ve been teaching rugby, strength and conditioning, and basketball since the age of 16. Adding skiing to that list has made a real sense of success in my chosen career. I have been lucky enough to work in Australia, Italy, Switzerland and now to accomplish the dream life in France.
While going through the BASI instructor’s pathway, I was put in touch by one of my trainers with Phil Brown to help me get teaching/coaching hours completed between levels as a coach. Then going on to finish the further 4 required levels to become one of the highest British certified snow sports instructors in the world. Throughout this time, I continued to coach for Phil and Impulse and envisage continuing to do this for the foreseeable future. I have found that the relationship and knowledge gained from working with this organisation and the NSSA, and seeing how running a successful ski program works, has pushed me to set up my own exciting venture. With support from Phil and family at Impulse Racing, after working for a ski school in France initially, I have made the leap to set up my own ski school.
Alpine Pros is based in the 3 valleys, working out of Meribel and Courchevel. This has given me the freedom to balance work as a race coach all over the Alps with Impulse and teach in the 3 valleys where I learnt to ski.
Bruce is qualified through BASI, IASI and the UKCP as well as other related sports qualifications.
Why book with us?
You can rest assured that you or your children are in safe and experienced hands with our expert coaching team. Whether it’s a session on a local dry slope or weeks away in the alps. We have the tools to bring about positive change in your skiing whilst inspiring confidence and building life skills associated with the sport.
Join Impulse for your Ski Race Training
Operating on UK dry slopes throughout the year as well as European indoor centres and the Alps
Thank you to all our Ski Partners







